orange adidas trainers Don’t read anything into Lonzo Ball wearing Nike
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Apparently, the Big Baller is not bound to his brand.
Thursday morning, ESPN’s Darren Rovell reported that even after Wednesday night’s stellar performance in Nike sneakers, Lonzo’s father LaVar Ball said there are “no negotiations with Nike.”
The head of the Ball family has aggressively marketed his “Big Baller Brand,” even releasing a signature sneaker named after his eldest son.
While some are questioning Lonzo’s loyalty to the family brand, his father told ESPN that his son can play ball in any footwear he chooses.
LaVar Ball again huge jerk after stealing Lonzo’s moment at draft
Lonzo Ball turns heads by sporting Nike sneakers during a Summer League game Thursday. (Ethan Miller/Getty Images)
“Lonzo is not forced to wear any brand and can play in any shoe he wants as long as it’s OK with the NBA,” LaVar said. “This is what being independent is all about.”
Lonzo also told ESPN that he’ll be exercising some freedom in his sneaker choices moving forward.
“I already played in both of my shoes, might as well get the ‘Mamba Mentality’ going,
” Lonzo said after pouring in 36 points, 11 assists and eight rebounds in a win over Philly.
Lonzo Ball is free to wear any shoe he wants despite family brand says his dad. (Ethan Miller/Getty Images)
Rovell also reported in April that because of LaVar’s hefty $1 billion offer for a co endorsement between Big Baller Brand and Nike, Nike turned down a deal with Lonzo. Adidas and Under Armour also said no to the Big Baller Brand.
Lonzo Ball lights up court, wears Nike over Big Baller Brand
Bryant, one of Nike’s most famous brand representatives, normally acknowledges fellow Nike athletes, like Kyrie Irving and Devin Booker, who channel his “Mamba Mentality” for scoring,
but has yet to pay homage to the Lakers’ rookie.