adidas superstar 80s Counterfeit Yeezy sneakers
Pictured are Kanye West and Kim Kardashian in February 2015. West is believed to be wearing the Yeezy 3 sneakers ‘Yeezy 750 Boost.’ The counterfeit market for Yeezy sneakers is thriving
Kanye West’s Yeezy sneakers have become so expensive and hard to find that they have necessitated a booming counterfeit market out of China.
Yeezys, which are made by Adidas and designed by rapper Kanye West, are produced in small batches and often sell out quickly. Generally, only 40,000 pairs of any given style are created. Resellers such as StockX and GOAT will then sell them at astronomically higher rates.
As such, prospective buyers who are either unwilling or unable to fork over more than $1,000 for a pair of the famous shoes worn by celebrities from the Kardashians to the Hadids have turned to the next best thing: counterfeit replicas.
The shoes can be found on Reddit forums, specifically Repsneakers, which has 56,000 subscribers, reports theLos Angeles Times.
Redditer Spencelord told the Times: ‘The sneaker world in its current state is being controlled by people who [use] bots. These people aren’t buying to wear, they’re buying to make profit, which then drives the price up for people who genuinely want to buy to wear.’
One Redditer told the Los Angeles Times:’The sneaker world in its current state is being controlled by people who [use] bots. These people aren’t buying to wear, they’re buying to make profit, which then drives the price up for people who genuinely want to buy to wear’
On the forum, buyers will communicate with counterfeiters to help them get details right down to the length of a sock liner.
With each successive batch, counterfeiters can create a shoe closer to the original, to the point that they become nearly indistinguishable. A truly indistinguishable shoe, called a 1:1, is the gold standard.
The shoes are sold via e commerce and average around $100. They are shipped to buyers through discreet, legal means.
Pictured is an unofficial store selling knockoffs in Wenzhou, China. The store is called Yeezy
In certain cases, the shoe designs are leaked from China’s two official Adidas factories to the numerous unofficial ones.
There is even an unofficial store, called Yeezy, that sells counterfeit and knockoff shoes in Wenzhou, China, reports Mashable.
In 2016, US Customs and Borders agents seized counterfeit property with a total value of $1.38bn.
Adidas has worked with Kanye West on his Yeezy sneakers since 2015, after he stopped working with Nike.
The Yeezy Waverunner 700 had a surprise release this past August. It was priced at $300, reports GQ.
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