adidas originals jackets Crossett opens Performance Running on Oil Well Road
Before retiring after working 32 years with the United States Postal Service, Danny Crossett knew he wanted to own his own running store, but he didn’t exactly know how to put the idea into motion.”Last year I was in Kingsport and talked to an owner of Fleet Feet (Sports) about getting a franchise,” Crossett said. “He gave me some information about contacting the company, but they told me Jackson was too small of a market.”The Jackson market was just the right size for an individual in Tupelo, Miss., who had his eye on West Tennessee, and a partnership evolved.”It came quick,” Crossett said. “I handle the web site for the Jackson Roadrunners and Harris Magruder, who lives in Tupelo, contacted me in January this year.”He told me he was trying to figure out how to open a running store here.”Magruder owns Trails Treads, a running and cycle shop in Tupelo, Miss.”That was the reason I needed a partner,” Crossett said. “He was already in business, and he already had the suppliers. With two stores, we can buy for less (so) it kind of fell into my lap.”I still have the original letter he sent we’re part owners and we opened May 1.”Crossett said he and Magruder generally talk at least once a day.”We both sell the same shoes, and our markets are similar,” Crossett said. “We also trade inventory. He might have something we need or I might have something he needs in Tupelo.”Sometimes we’ll meet in Corinth (Miss.), or he will come here or I’ll go [to Tupelo].”Crossett spent four years in the United States Air Force in the Minuteman Missile System.He returned to his hometown of Huntingdon in 1977, and began working in the postal service one year later.”I retired Jan. 1, 2011, and I had the idea in mind to open a store before retiring,” Crossett said. “I went to work at Gold’s Gym as a personal trainer and spin instructor for cycling, until we opened this store.”Performance Running offers men’s and women’s running shoes and apparel, including all accessories lights, reflectors and some swim wear.”It’s not just about running,” Crossett said. “We have a lot of people who want comfortable shoes for walking and working doctors, nurses, (hair stylists) people who are on their feet all day. We also offer kids shoes, and we’re doing well with that.”Crossett said he and his staff of five make sure the customer is buying the shoe they need.”There are so many people driving to Memphis and Nashville to get fitted for shoes, so we do the full analysis,” Crossett said. “We put them in a neutral shoe, put them on the treadmill, do a video, and break it down frame by frame.”That tells us the shoe category they need stability, neutral or motion control.”Crossett said there is recourse if the customer is not satisfied.”The best we can do is steer [the customer] to the shoe that will work best,” Crossett said. “We have a 30 day guarantee, so they can get their money back. Some people will go home, use their shoes, and if they are not satisfied, they will put them in a closet. We want the customer to buy something they can use.”We can’t compete with online prices, but we can compete with anybody’s service.”Performance Running is well stocked with well known shoe lines that include Nike, Adidas, Mizuno, Brooks, Altra, Asics and Saucony, but Crossett is equally bullish on what he believes is a rising star Hoka.”Hoka is a high cushion shoe with a low heel drop, and it’s the hottest thing we’ve got,” Crossett said. “In the first quarter of this year, [Hoka] was the best growth brand in the specialty market.”An avid runner himself, Crossett completed the Boston Marathon in April.”We have run groups at the store on Thursday night,” Crossett said. “We have marathon and half marathon clinics with certified coaches helping runners set up a training plan. The next clinic is scheduled for Aug. 27.