adidas Kanye West bringing temporary store to Detroit this weekend
Kanye West the pioneering artist, designer and merchant who has twice been named to the TIME 100 list of the most influential people in the world announced last night through a tweet an unprecedented 21 city worldwide PABLO retail event to take place this weekend, Friday, Aug. 19th through Sunday, Aug. 21.
The temporary stores continue Kanye partnership with Universal Music Group Bravado the industry leader in merchandise and branding services for recording artists and brands.
On the heels of his history making deal with apparel powerhouse Adidas, and alongside the global phenomenon of Kanye disruptive, red hot PABLO sales events in cities like New York, Los Angeles and Paris have shown the power of his brand and the unilateral, insatiable demand for his products.
Kanye West will bring the PABLO experience to fans all over the world. To execute his vision, West continues his partnership with Bravado. With a global infrastructure including offices in over 40 cities, Bravado is the only partner poised to quickly develop and execute a worldwide retail and merchandising strategy of this scale.
Each temporary store will not only carry a broad line of Kanye PABLO merch available only in stores, but will also include limited edition designs, exclusive to that city.
At the stores, fans can listen to Kanye platinum Def Jam album Life Of Pablo on the newest SONOS speakers and components. The Life Of Pablo made history as the first No. 1 album to top the charts on streaming alone. Now, fans can engage in the music together in advance of the upcoming sold out SAINT PABLO TOUR, in a space exclusively designed by Kanye himself. As music is increasingly experienced on digital platforms, the PABLO pop ups have become an authentic way for fans to have a physical connection to their favorite artist.