mens adidas running trainers Aboard Florida’s new Brightline train

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asset not included because it is a duplicate of primary asset

WEST PALM BEACH, Fla. On the eve of Brightline passenger rail launching in South Florida, the railroad already is looking beyond its original goal of service between Miami and Orlando.

Brightline’s intercity system could be expanded within Florida to Jacksonville or Tampa and could be replicated in other states with similar demographics, including Georgia and Texas, railroad officials said at a media event Friday.

“Our vision doesn’t stop here,” said Wes Edens, co founder of Fortress Investment Group, Brightline’s parent company. “Our goal is to look at other corridors with similar characteristics too long to drive, too short to fly.”

Brightline the country’s only privately owned and operated passenger railroad is to officially begin passenger service Saturday morning.

Confetti showers Brightline executives, elected officials and members of the media Jan. 12, 2018, after short speeches were given at the Brightline Fort Lauderdale station. Brightline is selling tickets and passes online and on its mobile app and will begin service for the general public beginning Jan. 13.

For now, trains will run between West Palm Beach and Fort Lauderdale. But the railroad will expand to Miami later this year, with full service to Orlando still two years away.

Elected officials and members of the media on Friday took the 40 minute trip on BrightGreen, one of Brightline’s five colorful diesel electric trains.

It was a chance for the $3.1 billion railroad to show off the amenities they say will set Brightline apart from other forms of public transportation, including Tri Rail, South Florida’s existing commuter rail.

Leather seats, wide aisles, bike racks, free wireless Internet with two power outlets and two USB ports per seat are among the amenities Brightline says will appeal to its target customers, which include tourists, business travelers and Millennials.

Friday’s event also was a chance for Brightline to introduce the staff that it says will provide world class hospitality.

Train attendant Whytni Walker, 23, of West Palm Beach said she applied to Brightline because she wanted “to be part of something new.”

More: Brightline to begin higher speed passenger rail service in South Florida Saturday

More: Brightline to begin higher speed passenger rail service in South Florida Saturday

Walker said she believes the staff, many of whom are Millennials, are helping to create a vibrant atmosphere aboard the trains and in the stations.

energy everywhere, Walker said. training began, there hasn been a dull day. even with the launch of service just hours away, Brightline officials on Friday were focused on the future.

The project’s successful launch and performance in the coming years could have implications for passenger rail nationwide, Edens said in an interview with USA TODAY.

To be economically viable, the railroad must capture 2% of the approximately 100 million annual trips between Miami and Orlando, according to Edens.

The private equity investor and co owner of the NBA Milwaukee Bucks said he’s confident Brightline will deliver.

service offering and the convenience and the expense of it are so compelling that 2% seems like a good risk,
mens adidas running trainers Aboard Florida's new Brightline train
” Edens said.

Brightline train makes first trip from West Palm to Ft. Lauderdale

Brightline eventually could capture up to 20% of the travel between Miami and Orlando, the most visited city in the United States, according to Edens estimates. Amtrak Northeast Corridor service, by comparison, captures 12% of the travel between New York and Washington, he said.

The Brightline model could be replicated in other highly populated, highly congested city pairs, such as Atlanta Charlotte, Houston Dallas and Dallas Austin, according to Edens.

The company has long said that its use of the Florida East Coast Railway a Miami to Jacksonville corridor established in the late 19th century but currently used only for freight was a key factor in making Brightline financially viable.

Similar infrastructure exists in Texas and Georgia and is, in fact, abundant in many areas of the country, according to Edens.

The lounge area of Brightline’s West Palm Beach station on Jan. 12, 2018, before the beginning of an invitation only media preview ride beginning and ending at the Brightline West Palm Beach station. The lounge features free Wi Fi, food and beverages available for purchase, a kids area and more.

Within Florida, Tampa and Jacksonville are among the most obvious expansion opportunities, Edens said, adding that each comes with unique benefits. Expansion from Orlando to Tampa, Florida second largest city by population, would be aided by the fact that the state owns right of way between the cities, while an expansion to Jacksonville, the northern terminus of the Florida East Coast Railway, would have the advantage of the existing infrastructure, according to Edens.

Introductory fares between West Palm and Fort Lauderdale are $10 each way for Smart Service, Brightline’s coach class, and $15 for Select Service, its business class. Seniors, active military personnel and veterans will receive a 10% discount, and children younger than 12 will ride for half price as part of discounted introductory fares, according to Brightline.
mens adidas running trainers Aboard Florida's new Brightline train