black and white adidas London lands Ikea idea
In a first for North America, the world largest furniture maker is opening a pickup store in London where shoppers can pick up online orders, order furnishings and even do a little shopping. Norman De Bono reports.
At the store, which is to open late this year at Southdale and Wonderland roads, in the former Angelo shoppers will be able to place orders, pick up online orders and even do a little shopping. The store will feature 99 of Ikea most popular items for sale onsite, Ikea Canada president Stefan Sjostrand said Tuesday.
It all about serving buyers who shop from their couch at home, saving them from making trips down Hwy.
is undergoing the most significant change in its history, thanks largely to the expansion of online shopping and increasing popularity. It means traditional barriers between online and bricks and mortar stores are evaporating, Levy said.
In its place are rising retailers with small storefronts with an online presence, such as the Best Buy Mobile store in Masonville Mall.
will be different physical models. What IKEA is doing recognizes the rise of the online economy, Levy said.
But the big stores are still the backbone of IKEA business, said Sjostrand, and while pickup stores won replace them, they make shopping easier.
are in a fantastic situation now. We have increased store visitation and sales are up in stores, he said.
Store sales will rise 8% and visits are up 3% this year, he added.
A recent Canada Post survey shows that in 2014, 76% of Canadian households shopped online and about one quarter of those are shoppers online, Levy said.
London landed the IKEA store because its demographic profile makes it the ideal test market, said Kapil Lakhotia, chief executive of the London Economic Development Corp.
a new concept IKEA is rolling out and London is only one of a handful to get this. It is exciting for us, Lakhotia said.
looked at our demographics, our profile, our population and spending levels, employment mix all these make London an interesting test market to roll out new products, concepts and ideas. IKEA will announce its second pickup store in Canada.
At 1,860 square metres, it one tenth the size of a regular Ikea.
Opening this year at Wonderland and Southdale roads.
Goods can be ordered, picked up; limited shopping
75 home furnishing displays.
10 tablets available on site to order goods.
361: Stores in more than 50 countries, 821 million visitors annually
12: Stores under Ikea Canada, 25 million visitors a year
1943: Founded; opened in Canada in 1976 in Vancouver
Ikea Canada president Stefan Sjostrand, who moved to Canada from Sweden nine months ago, sat down with The Free Press to talk about Ikea new London store.